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The Beauty Brains tackle Aquacurrent Science September 25, 2008

Posted by soapyguy in Hair, Innovation, New Products, Skin, Technology.
As seen in C&EN and soon in the NY Times!!
clipped from thebeautybrains.com
clipped from thebeautybrains.com

Mixed Vibe is mixed up: I have just stumbled upon Aquacurrentscience.com by P&G; I also did a quick research on aquaporins at wikipedia, but neither the website nor wikipedia reveal how easy it is for a product (Panthene, Olay, and Secret, for instance) to have any effect on aquaporins as to improve moisture in hair and skin claim. Can my favorite nerds (hope i’m not insulting anyone) give me a good explanation on the mechanics behind Aquacurrent science and how it affects aquaporins as to induce greater results when it comes to hydrating skin and hair?�

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